Al Tamimi Investments - Digital Marketing Executive
September 2012 - June 2013
- Produced creative and technical copy for subsidiaries' ATL and BTL collateral - Oversaw all stages of website development from its initial design to handover - Managed all websites’ SEO and digital campaigns - Marketing Project Manager for Al Tamimi Stables’ launch and Hummingbird Early Learning Centre
Eureeca - Digital Manager
June 2013 - May 2014
- Initiated media outreach and brand awareness about entrepreneurship across the region while also implementing re-engagement email marketing campaigns for key investors and SMEs, leading up to 400% increase of sign-ups - Put in place strategy for on and off page SEO, SEM and re-targeting campaigns - Promoted and redesigned key product features on the platform; including everything from initial design conceptualisation to managing development and creating a communications plan leading up to the launch - Led Eureeca with the launch, design and curating of Eureeca’s blog - Created Eureeca’s brand voice, brand guidelines and visual communication strategy - Trained entrepreneurs on how to strategise their digital marketing plans to raise awareness about their crowd-investing campaigns.
Camali Clinic/Impakt - Digital Marketing Consultant (On Secondment)
June 2014 - April 2015
- Established Camali Clinic’s blog on shattering stereotypes about mental health in the region - Executed in-depth research and defined the clinic’s online content strategy for Q1 and Q2 2015 - Developed a new website specifically to attract new leads - Strategised, implemented and improved content marketing campaigns - Increased sales leads and prospects with the use of inbound marketing by 15% in 3 months
Prototype Interactive - Digital Marketing Strategist
April 2015 - Present
At Prototype, I was hired to set up and run the digital marketing department, and to expand Prototype’s portfolio of clients. - Strategised and managed a new-to-market digital product portal launch for incoming expats - Planned and executed all web, SEO/SEM, email, social media and display advertising campaigns for Prototype and clients - Supported the sales and account management team during the creation of proposals and client pitches - Set goals and followed through with measurement and reporting the performance of all digital marketing campaigns - Led UAT sessions and managed test scripts with clients before product launches Banking: Commercial Bank of Dubai, Aseel Finance, United Arab Bank Commercial Bank of Dubai: Strategy for New to UAE financial microsite, content marketing, social media strategy and execution, digital communication strategy, SEO Government: UAE Prime Minister’s Office, Ministry of Cabinet Affairs Prime Minister’s Office: SEO and consultation for UAE Innovates and World Government Summit Other Clients: du Forum (events), Senaat (industrial), Al Naboodah (construction and travel)
HTML / CSS
What They Say
Nadim Alameddine, Co-founder at Pricena.com
Uzma is energetic, creative and always ready to take initiatives and suggest improvements. Her professionalism and maturity means that she will go beyond the call of duty to do the dirty work, even outside her scope of responsibilities. She has demonstrated that she is a highly reliable person in times of urgency. I recommend her with confidence.
Zamin Dharsi, Brand & Marketing Director at Alsayegh Media Dubai
Al Tamimi Investments
Uzma is a sharp, zealous and brilliant writer with unparalleled knowledge of new media including social media, SEO, SEM and CMS. While her technical skills can take up several pages, it is her drive and passion that make her a real asset to any team. Always the first to arrive and the last to leave, Uzma dedicates her entire self to the project she is involved with: heart, humour and soul.
Jarmila Fryntova, Director of Marketing at Gulf Sotheby’s International Realty
Al Tamimi Investments
Uzma represents the next wave of dynamic professionals with clear views on the digital culture and its impact on business. Her knowledge encompasses an array of topics in the emerging digital arena including social media management, community management, SEO/SEM, website management, content strategy. Her creative writing and aesthetics contribute towards her being a well rounded digital marketer. Uzma worked with me on a variety of projects during her tenure at Al Tamimi Investments and made a distinct contribution towards the success of many of the brands under the ATI umbrella. Uzma Atcha is on the evolving wave of digital media, will you join her?
Ibrahim Tadros, Director at Wamda, World Economic Forum
When it comes to anything Digital, Uzma is the go to person. What an amazing person to work with. She is professional, on point and does everything with a smile on her face. She has a wealth of knowledge on anything related to the digital world, and is able to clearly develop digital media strategies internally and externally. Uzma also is a great team player, breathing life into any office she steps into! It's a pleasure knowing her and working with her!
Emaan Hylooz, Founder and CEO at Abjjad.com
I have first met Uzma when I got approval from www.eureeca.com to use their platform to do an online crowd investment campaign for my start up, with Uzma and the whole eureeca team's efforts my start up got over funded in 88 days. Uzma was the one responsible for all the digital marketing behind the campaign, and she was beyond great in mentoring me on how to follow up on my campaign and get the needed online exposure. Uzma is one of the people who does much more than actual work, she actually helped me in designing banners for my campaign, and worked through weekends to make sure everything is going just perfect! I don't know how she does it, but she used to follow up on 6 live campaigns at once! Working with her was a pleasure, she has a huge knowledge besides her amazing and outgoing personality which was an inspiration for me 🙂
Joanne Kubba, Head of Public Policy, Middle East & Africa at Uber
Uzma is a creative and dedicated Digital Manager with a true passion for startups, technology, marketing and anything digital. It's rare to find someone as thirsty for knowledge and eager to learn new things and take on challenges and Uzma is one of those great colleagues who truly shines.
Christopher Thomas, CEO and Founder at Eureeca
Uzma was a bright light in our office, both in terms of the intellectual value she brought to any task given to her, but equally as a most enthusiastic and energised member of the team. She worked as Digital Manager within Eureeca but also was involved in various other elements related to the wider marketing and digital strategy of the firm. She was a pleasure to work with and along side, and certainly the office will be a duller place without her in it. She will be very missed by her peers and management alike.
Anne-Marie D’Mello, Registered Mental Health Nurse at Al Jalila Children’s Hospital
Uzma worked at Camali Clinic child and adolescent mental health service, and her vibrant and energetic nature was wonderful to work with. Uzma's creativity and passion in raising awareness for mental health services in the UAE and the region helped in letting families know that help and support is available.
Adam Griffin, Senior Occupational Therapist at Camali Clinic
t was great pleasure to work with Uzma at Camali Clinic Child and Adolescent Mental Health Service. During this time Uzma was instrumental in raising awareness for mental health services in the middle east (a very new and emerging area of practice at the time) through the development of creative and insightful marketing strategies. Uzma demonstrated level of professionalism, enthusiasm and creativity that made her both an amazing assert for the service and also a highly valued member of the Camali team.
Dr Fareeha Amber Sadiq, Medical Director and Consultant at Camali Clinic
Uzma is a highly talented and creative individual who can translate complex concepts into accessible quality digital content. She has EXCELLENT team working skills, has a very positive personality with the ability to work under pressure and best of she always gets the "job done" and delivers. Uzma's ability to grasp and immerse herself in the subject of mental health helped us tremendously with developing and refining our digital marketing strategy.
Jochem Bökkers, Senior Consultant, Sogeti
I've had the pleasure to work alongside and with Uzma for nearly a year on web and digital marketing. In this period she continuously showed and impressed, both colleagues and clients with her passion, knowledge and presentation skills - which proved more than once the deal maker. She's a truly unique and valuable team member who makes everything seem so effortless with her enthusiasm and spirit and yet she truly masters her responsibilities to become a proper subject matter expert.