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Digital Marketing Strategist



My Resume

Al Tamimi Investments - Digital Marketing Executive

September 2012 - June 2013

- Produced creative and technical copy for subsidiaries' ATL and BTL collateral - Oversaw all stages of website development from its initial design to handover - Managed all websites’ SEO and digital campaigns - Marketing Project Manager for Al Tamimi Stables’ launch and Hummingbird Early Learning Centre

Eureeca - Digital Manager

June 2013 - May 2014

  - Initiated media outreach and brand awareness about entrepreneurship across the region while also implementing re-engagement email marketing campaigns for key investors and SMEs, leading up to 400% increase of sign-ups - Put in place strategy for on and off page SEO, SEM and re-targeting campaigns - Promoted and redesigned key product features on the platform; including everything from initial design conceptualisation to managing development and creating a communications plan leading up to the launch - Led Eureeca with the launch, design and curating of Eureeca’s blog - Created Eureeca’s brand voice, brand guidelines and visual communication strategy - Trained entrepreneurs on how to strategise their digital marketing plans to raise awareness about their crowd-investing campaigns.

Camali Clinic/Impakt - Digital Marketing Consultant (On Secondment)

June 2014 - April 2015

- Established Camali Clinic’s blog on shattering stereotypes about mental health in the region - Executed in-depth research and defined the clinic’s online content strategy for Q1 and Q2 2015 - Developed a new website specifically to attract new leads - Strategised, implemented and improved content marketing campaigns - Increased sales leads and prospects with the use of inbound marketing by 15% in 3 months

Prototype Interactive - Digital Marketing Strategist

April 2015 - Present

At Prototype, I was hired to set up and run the digital marketing department, and to expand Prototype’s portfolio of clients. - Strategised and managed a new-to-market digital product portal launch for incoming expats - Planned and executed all web, SEO/SEM, email, social media and display advertising campaigns for Prototype and clients - Supported the sales and account management team during the creation of proposals and client pitches - Set goals and followed through with measurement and reporting the performance of all digital marketing campaigns - Led UAT sessions and managed test scripts with clients before product launches Banking: Commercial Bank of Dubai, Aseel Finance, United Arab Bank Commercial Bank of Dubai: Strategy for New to UAE financial microsite, content marketing, social media strategy and execution, digital communication strategy, SEO Government: UAE Prime Minister’s Office, Ministry of Cabinet Affairs Prime Minister’s Office: SEO and consultation for UAE Innovates and World Government Summit Other Clients: du Forum (events), Senaat (industrial), Al Naboodah (construction and travel)

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Dubai, UAE
  • Dubai, UAE

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